Comprehensive Launch Planning for Life Sciences Success

Genotrak supports pharmaceutical commercial teams with specialized analytics and strategy workstreams across multiple projects. We provide comprehensive launch roadmaps, patient access and adoption strategies, customer segmentation and targeting, market access and pricing strategies, and demand forecasting to ensure a successful product launch.
A high-angle, brightly lit photograph of a project management timeline board, with sticky notes representing different launch tasks and milestones, set in a modern office environment.
Comprehensive Launch Roadmap
Develop an end-to-end launch plan with clear milestones, risk mitigations and cross-functional alignment to guide the product’s market entry
A photograph of a diverse group of healthcare professionals collaborating around a table, reviewing patient data and discussing access strategies, in a well-lit conference room.
Patient Access and Adoption
Design programs to overcome payer and patient barriers (e.g. insurance coverage, patient support) and accelerate uptake of the new therapy
A digital illustration of a target with concentric rings, with arrows hitting the bullseye, symbolizing effective customer segmentation and targeting in the pharmaceutical industry.
Customer Segmentation & Targeting
Identify and prioritize high-value physician, patient and payer segments to focus sales, marketing and KOL engagement efforts for maximum impact

Unlock Data-Driven Strategies with Secondary Data Insights

Genotrak empowers pharmaceutical commercial teams with comprehensive secondary data insights. Our specialized analytics and strategic workstreams provide a deeper understanding of market dynamics, patient behavior, and competitive landscapes, enabling informed decision-making and optimized commercial strategies.
A digital illustration depicting a patient journey map with various touchpoints and data streams, highlighting the complexity and interconnectedness of patient experiences in the healthcare ecosystem.
Patient Identification & Journey Analytics
Mine real-world data (claims, EMR, etc.) to map patient treatment pathways, therapy adherence and care gaps, revealing unmet needs and patient flow through the system
A visual representation of a market access landscape, showcasing payer dynamics, formulary coverage, and pricing strategies, emphasizing the importance of understanding the payer environment.
Payer and Market Access Strategy
Analyze secondary data on insurance claims, formulary listings and reimbursement trends to understand coverage barriers and refine market access strategies
A graphical forecast illustrating demand trends and market growth projections, highlighting the use of advanced analytics to predict future market dynamics and inform strategic planning.
Demand Forecasting & Trend Analysis
Build data-driven forecasts and “what-if” scenarios using historical sales and market data to guide planning and investment decisions

Patient & Provider Insights

Gain a deeper understanding of patient and provider journeys to deliver timely, personalized support. 

Market Mix Optimzation

Maximize commercial impact by optimizing promotional investments across channels using AI-driven insights and advanced analytics.