ADVANCED ANALYTICS

Genotrak delivers advanced analytics and reporting solutions, empowering life sciences companies to make data-driven decisions and achieve commercial excellence. We transform data into strategic assets.

Empower Healthcare Analytics with Deep Learning

Empower Healthcare analytics with Deep Learning by uncovering patterns in vast claims datasets. Enable Next Best Action for field reps through predictive insights, map patient journeys to personalize care pathways, and identify Key Opinion Leader (KOL) communities via advanced network analysis—driving targeted strategies, improved outcomes, and smarter commercial decisions in life sciences.

A field representative using a tablet to view AI-driven recommendations for the next best action to take with a healthcare provider, in a modern office setting.
Next Best Action for Field Reps
Empower field representatives with AI-driven insights, optimizing their interactions and improving engagement with healthcare professionals for better outcomes.
A visual representation of a patient journey map, highlighting key touchpoints and decision-making moments within the healthcare system, using data visualization techniques.
Patient Finder and Journey Mapping
Understand patient treatment pathways through the healthcare system, align with brand strategy and improve patient outcomes through targeted strategies.
A network graph visualizing the relationships and influence within a Key Opinion Leader (KOL) community in a specific therapeutic area, using advanced analytics.
KOL Community Detection
Identify and engage with influential KOLs, fostering collaboration and driving thought leadership within the healthcare community to advance accurate information and improve patient care.
A diverse team of data scientists and healthcare consultants collaborating on a deep learning project, analyzing medical data and developing predictive models in a modern office environment.
Market Mix and Scenario Planning
Deep Learning Techniques evaluate marketing spend efficiency by identifying which promotional activities generate the highest impact and Scenario planning enables companies to test different go-to-market strategies before execution.

Unlocking Commercial Success in Healthcare with Machine Learning Solutions

At GenoTrak, we leverage the power of machine learning to drive commercial success for our healthcare clients. Our projects are designed to provide actionable insights and strategic advantages in a rapidly evolving market. We focus on delivering solutions that address key challenges and opportunities in the healthcare industry, ensuring our clients stay ahead of the curve.

A digital illustration depicting a network of interconnected nodes representing HCP segmentation, with a focus on data-driven insights and targeted marketing strategies in a healthcare setting.
HCP Segmentation and Targeting
Identify and Target High-Potential Healthcare practitioners. Our machine learning models analyze vast datasets to segment and target HCPs based on their prescribing behavior, patient demographics, and other relevant factors.
A visual representation of patient treatment preferences, showcasing key drivers and barriers through data visualization techniques, emphasizing the importance of understanding patient behavior in healthcare.
Key Drivers and Barriers to Patient Treatment Choices
Understand the key drivers and barriers behind patient treatment preferences. Our machine learning algorithms uncover and quantify the impact of variables and patterns in patient data to provide valuable insights into their decision-making processes.
A futuristic graph illustrating commercial forecasting in the pharmaceutical industry, highlighting the use of machine learning to predict market trends and optimize resource allocation.
Commercial Forecasting and Trends
Accurately forecast future sales and market trends with our advanced machine learning models. We analyze historical data, market dynamics, and other relevant factors to provide reliable forecasts that inform strategic decision-making.

Leveraging Data Science for Commercial Excellence in Life Sciences

At Genotrak, we harness the power of data science to drive commercial excellence for life sciences companies. Our expertise spans across commercial operations, competitive intelligence, go-to-market strategy, campaign design, and call planning, delivering actionable insights and measurable results.

A dynamic visualization of sales data overlaid with market trends, illustrating the impact of data-driven insights on commercial operations within a pharmaceutical company.
Commercial Operations Optimization
Enhance your salesforce effectiveness and operational efficiency with our data-driven solutions salesforce sizing and call planning solutions. We analyze key performance indicators to identify areas for improvement and implement strategies that aligns with brand strategy.
A graphical representation of competitive landscape analysis, showcasing market share, competitor strategies, and potential opportunities for a biotech firm.
Competitive Intelligence Analysis
Gain a competitive edge with our comprehensive intelligence analysis. We, at GenoTrak monitor market trends, competitor activities, and emerging technologies to provide you with strategic insights and actionable recommendations.
A strategic roadmap outlining a data-informed go-to-market strategy for a new drug launch, highlighting key milestones and target markets.
Go-To-Market Strategy Development
Develop a winning go-to-market strategy with our data-backed approach. We analyze market dynamics, customer segments, and regulatory landscapes to create tailored strategies that maximize your market penetration.

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